Instead, familiarize yourself with Facebook’s ‘Text in Ad Images Guidelines’ so you don’t make that mistake.Īccording to Facebook’s site, “We've found that images with less than 20% text perform better.” With all of the businesses running ads daily, Facebook has a pretty good amount of data on what types of posts perform well and which don’t. This means that you could lose out on potential customers because of a factor that you can easily control. For example, Facebook will limit the reach of your ad if your photo or video contains too much text. To maximize your reach with Facebook Ads, there are specific quality guidelines that need to be followed. Some ads will inevitably make it through the approval process even if they do break the rules, but it is best to be prepared and plan a campaign that fulfils the relevant criteria from the start.Ĭheck out our small business guide for Facebook to learn more.Facebook Ads are a great way to reach your target audience since Facebook has over 2 billion active users worldwide. It is still advisable to verify it against the Facebook Grid Tool before creating the ad campaign, but knowing the parameters at the initial planning stages should help to avoid infuriating delays when the ads are ready to launch.įacebook sets its own rules, and any business wanting to take advantage of the social network’s platform to promote their brand has to abide by them. These files allow users to check how many squares are overlapped by text during the design process. Their downloadable Photoshop files allow users to create visuals for Facebook ads with a 5×5 grid overlay. Tabsite has made available an invaluable resource that will save Facebook marketers time, energy and frustration. Moving the text around, while maintaining the same font and font size, reveals an ad that has text covering only 16% of the image. The words ‘pamper yourself’ and ‘get 20% off your’ overlap two rows of squares, while ‘first massage’ spans three columns. Image 1 contains text that covers ten grid squares, which equates to 40% of the image. It is when the ad images are uploaded to Facebook’s Grid Tool that the issue becomes clear. Take these two images: they both contain the same amount of text and the text is the same size and uses the same font, yet one is allowed while the other breaks the rules. This means that if text overlaps two squares, or is positioned over a grid line, it is considered to take up more space than if the same text is moved slightly to fit into fewer grid squares. If more than five squares are highlighted, the 20% rule has been broken. When this tool was revealed, many marketers realised why some of their ads had been blocked, even though the text seemed sparse.įor each image uploaded to the Grid Tool, users can identify how many squares of the grid contain text. In order to help users to gauge how much text is on their ad images, Facebook have provided a Grid Tool, where images can be uploaded and the text measured against a grid. However, if the text is deliberately added to product pictures in an attempt to cheat the rule, or if a logo is zoomed in on inappropriately, an ad will not accord with the rules. In a few exceptions, the text is not counted, such as text that is displayed on a photograph of a product. While this rule probably comes from a desire to avoid images that look spammy or unappealing, its implementation is causing trouble for lots of social media marketers.īut how is the 20% rule measured? Are spaces between letters counted as text, for instance? Many anecdotal reports have been published of ads being initially approved, and then later taken down by Facebook, citing the 20% text rule.Īds that run for a few days and are then removed cause frustration to many marketers, especially if the ad in question had been attracting lots of clicks and conversions. It is vital to check how much space your text takes up before publishing your ad. We recommend that you use the text field in the ad to get your message across. Images in your ads can include text that meets our general Advertising Guidelines, but may not include more than 20% text in the image to ensure people only see high-quality content in their News Feed. One rule is tripping up many Facebook advertisers, and it only applies to ads that appear in users’ news feeds. Marketers also need to abide by Facebook’s rules and regulations, because even the best-planned campaign can be pulled from the site if it breaks one of the site’s guidelines. The headline and image you choose, the wording of the ad, and the type of promotion you invest in can all make a considerable difference to the success of an ad. Facebook ads can drive customers to a Facebook Page or website, and they can be highly targeted to ensure they only reach the most relevant users of the site.
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